Today, Applebee’s® kicked off its annual fundraiser for Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to funding pediatric cancer research and family support programs. In celebration of its 21-year partnership with ALSF, now through August 31, Applebee’s will donate 50¢ from the sale of every NEW Strawberry Lemon Sunshine sold in restaurant to ALSF. Additionally, Applebee’s restaurants nationwide will transform into “Lemonade Stands” and invite guests and neighbors to join in the fight to end childhood cancer.
Since the partnership first began in 2005, Applebee’s has raised more than $18 million for ALSF, funding 360,000 hours of pediatric cancer research for scientists to search for more cures for all kids with cancer.
This year guests can join Applebee’s to support ALSF’s Childhood Cancer Heroes in their fight through the following ways:
- Add $1, $5, $10 or $20 Digital Lemons to their cart when ordering on Applebees.com or the Applebee’s mobile app.
- Enjoy a refreshing NEW Strawberry Lemon Sunshine when dining in restaurant – from which 50¢ will be donated to ALSF.
- Click the “Donate Now” button to contribute when purchasing an Applebee’s Gift Card on Applebees.com.
- Head to your local Applebee’s to learn more ways your local restaurant may be participating!
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. By the time Alex passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a worldwide fundraising movement and the largest independent childhood cancer charity in the U.S. ALSF is a leader in funding pediatric research projects across the globe and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org.
For more than 40 years, Applebee’s restaurants have been committed to Doin’ Good in the Neighborhood®. Local restaurants make a positive impact on the communities around them throughout the year by hosting hundreds of events or fundraisers in their restaurants, whether to help local heroes and military, support children and schools, raise funds for local charities that help neighbors, or even to help their own team members who may be in need. In addition to these local efforts, for the past 18 years, Applebee’s and its franchisees have thanked Veterans and Active Duty military on Veterans Day by serving more than 12.2 million free meals. Together, Applebee’s and its franchisees donate millions of dollars and thousands of volunteer hours to Doin’ Good in the Neighborhood each year.
To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google).
Source: Business Wire
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