Zaxby’s is launching its first-ever limited-edition sauce — Alabama White BBQ Sauce — available at participating locations nationwide starting Tuesday, August 4, while supplies last. More Eat & Drink News
Zaxby’s First Limited-Edition Sauce
The new Alabama White BBQ Sauce joins Zaxby’s existing lineup of 12 signature sauces as a small-batch, limited-time offering. The tangy, peppery sauce draws on the classic Alabama-style white BBQ tradition and is available in-restaurant, through the Zaxby’s app, or online at zaxbys.com.
Alabama Native Rob Rausch Partners with Zaxby’s
To mark the release, Zaxby’s partnered with Florence, Alabama native and reality TV personality Rob Rausch. Rausch has a long history with the brand, starting with his first job at his local Florence Zaxby’s location. He has been vocal about his affinity for Zaxby’s menu, particularly the Kickin Chicken Sandwich, making him a natural fit for the Alabama-rooted campaign.
How to Get Zaxby’s Alabama White BBQ Sauce
Fans can pick up the sauce starting August 4 at their nearest Zaxby’s location, online, or through the Zaxby’s app, available on Google Play and the App Store. Zax Rewardz members get first access to news about upcoming menu additions by downloading the app. Because this is a small-batch release, the sauce will not be restocked once it sells out.
Source: Zaxby’s
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